Jason Fried has figured out how to avoid terrible names for new products

Jason Fried has figured out how to avoid terrible names for new products
Michael Gardiner, left, and Mark Nelson speak during Tech Cocktail's Chicago Mixer at 1871 in Chicago on Wednesday night. (Andrew A. Nelles / for Blue Sky). Guests socialize during Tech Cocktail's Chicago Mixer at 1871. (Andrew A. Nelles / for Blue Sky).
Read more on Chicago Tribune