Tag Archives: Deeper

Dig a Little Deeper for a Sharper Picture of U.S. Travel Trends – By Kurt Weinsheimer

Dig a Little Deeper for a Sharper Picture of U.S. Travel Trends – By Kurt Weinsheimer
As we all know, understanding your customers’ buying behaviors is the first step to creating more effective and strategic campaigns. More than that, though, is knowing the differences in buyer behavior and desires between markets so you don’t take …
Read more on Hotel News Resource

FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’
When we were starting FiveStars five years ago, Groupon was really blowing up, and everyone was talking about daily deals. I was employed by the consulting firm McKinsey at the time, and in my role there I helped a lot of Fortune 50 companies work through …
Read more on Street Fight